Market Research Company Blog
Brand Positioning: What It Is & How to Measure It
Sending emails and texts to try to increase interaction with consumers is important, but there is more to brand positioning than just these two steps. Research shows that a large percentage of consumers will only consider buying from a brand if they trust it, and you...
The Most Effective Ways To Solicit Customer Surveys Using Mobile Apps
Email surveys are perhaps the most effective way to solicit customer feedback. They are easy to send, can be easily embedded into the body of an email, and have a high completion rate of 83%. Link surveys are another way to solicit customer feedback. Shared through...
Top 4 Ways Customer Satisfaction Drives Your Business
If you're looking for ways to improve customer satisfaction, you've come to the right place. In this article, you'll discover five effective ways to boost customer satisfaction and ultimately, your business’ revenue. When done correctly, these ways can help your...
When to Use Primary and Secondary Market Research for Business Success
You can find information on your target market through secondary market research. It can be found in news stories, industry publications, government reports, whitepapers, and census data. Secondary market research is also available through general media, such as polls...
Why Market Research Firms Should Prioritize Sustainability
In a world where scarce resources are becoming increasingly important, why should Market Research Firms prioritize sustainability? In addition to the obvious ethical and environmental benefits, sustainability has a direct impact on employee recruitment and turnover....
4 Ways to Incorporate Personalization into Market Research Surveys
BlogPersonalization is a concept businesses have to understand because it will impact your profit and your level of success. Personalization is the key to business profitability, and the following are ways to incorporate this concept into market research surveys:...
Five Ways to Improve your Business with Market Research
BlogMarket research will allow you to keep up with trends, so you will be able to make informed decisions when it comes to your business, and your company will be more successful. In today's competitive market, it's important for companies to remain ahead of the game,...
Most Canadians Would Be Interested In More Skills Training If The Government Created A Personal Training Account
BlogSummary: Most Canadians agree that they would be interested in enrolling in more training if the government created a personal training account. They most frequently agreed to taking more training courses to improve on their computer and occupational skills....
A Majority Of Canadians Will Respect The Privacy Of Harry And Meghan
BlogIt is no secret that the Duke and Duchess of Cambridge, Harry, and Meghan, will be leaving the British monarchy. A survey conducted across Canada revealed that a majority of Canadians support/or somewhat support Canada maintaining its ties with the Royal Family....