Sending emails and texts to try to increase interaction with consumers is important, but there is more to brand positioning than just these two steps. Research shows that a large percentage of consumers will only consider buying from a brand if they trust it, and you must consider this fact when attempting to measure and improve brand positioning.
What exactly is Brand Positioning?
It is the culmination of how a brand presents and differentiates itself in the marketplace, and multiple components must work together to provide clients with value. Components include branding, marketing, social media, digital marketing efforts, overall market presence, public relations efforts and stores/locations. Additionally, you must consider how consumers feel about your brand in relation to competitors. Brand positioning basically refers to everything that makes up how a brand is perceived, and in addition to customers, you must consider your employees and non-customers as well.
The Goal: Establish individuality from competitors and encourage clients to choose your brand over others.
Advantages of Measuring Brand Position
Brand positioning is very important because it will allow you to understand how customers perceive your brand, and you will be able to establish a unique position in the marketplace. When you have a clear understanding of how consumers perceive your brand within your market, you will then be able to create strategies to help enhance brand positioning and gain a competitive advantage. Brand positioning will also assist with pricing strategies.
How to Measure Brand Positioning?
Market research is a great way to understand the positioning of your brand and can also improve it, as market research can gather important data and information to provide accurate and unbiased insights to help improve your decision-making. Brands typically seek to measure some core brand positioning metrics, which include perception, unaided awareness, word associations, aided awareness, demographic insight and more.
Not all studies are the same, however, and will vary from one industry to another and from brand to brand. Metrics are the common components of brand positioning, although they can be customized to meet the unique goals of your organization and desired market research.
The Best Online Survey Website for Market Insights
The best online survey websites will consider the client, and a brand positioning study will start by determining your goals and objectives, after which they will kick off a brand positioning survey, during which the research team will confirm the goals and objectives of the research and the overall scope of work. Next, they will design the brand positioning survey, and fieldwork will begin to collect responses. Finally, the research team will start to analyze the survey, and the results will then be compiled into a report for the client.
The experts at Survpoll can help create the best online survey websites, and you can contact us at any time to learn more about brand positioning. We can answer your questions and provide you with more information.