Some of the top issues in market research will be hard to predict. Mobile-first approaches, social media analytics, and automating routine facets of research are some of the topics that will be hot topics this year.Others are less aspirational.Read on to find out what you should expect from these trends. Whether you're in the market for a new product or service, a market research trend will affect your business in 2019.Mobile-first approaches to market research
While a desktop-centric market research approach may be effective for some companies, the mobile-first approach is an increasingly important trend. Whether or not you choose a mobile-first approach depends on your your company’s goals.Changing your marketing strategy from desktop-centric to mobile-first will affect every
step of your strategy,from product design to marketing spend.79% of smartphone users have made a purchase using their mobile device in the last six months, according to research. Considering these statistics,it’s unsurprising that a mobile-first approach will increase engagement and ROI.
As a market researcher, you can benefit from a mobile-first approach to your marketing and advertising efforts. Mobile-first designs prioritize content-centricity, with users coming first and the product or service being secondary. In other words, a mobile-first design emphasizes content rather than the appearance or functionality of a site. While a mobile-first approach might seem difficult to implement initially, it will make your marketing efforts more effective.
The Social Media Analytics Market is poised to grow thanks to the rapidly growing adoption of cloud technologies and various applications. But the growing volume of unstructured data makes it difficult to manage with a single solution. Furthermore, a lack of experts and specialized technologies hamper the growth of this market. Still, the rising number of social media users creates huge opportunities. Companies need a data-driven roadmap to capitalize on these opportunities to optimize their social media efforts.
With this data, companies can adjust their marketing strategies accordingly. They can even target consumers based on their location or interests. However, privacy is one of the most important issues regarding social media analytics. While 86% of consumers are concerned about privacy, 78% are concerned about the volume of data collected,and 40% do not trust companies that ethically handle consumer data. Thus, choosing the right technology for your business needs is important.
Engaging target audience
To succeed in marketing, your messages must resonate with your target audience, driving sales and revenue.You can use your industry’s top issues and trends to identify your target audience’s problems and interests.
Below are some tips for engaging your audience in market research. Use these insights to shape your marketing strategy. Engaging your target audience on social media is an excellent way to gain valuable insight
into their interests.
To gain valuable insight into what your target audience cares about, look for surveys, industry events, and other discussions that are relevant to your niche. It's also helpful to look for customer data, such as invoices or reviews, which may provide valuable insight into your product's target market. Look for topics that customers discuss online and read past posts. Pay attention to pain points and ask your target audience aquestions. You can uncover opportunities to improve your product or service during market research.